- Видео 131
- Просмотров 36 526
G&S Business Communications, a G&S Agency
Добавлен 3 фев 2014
We are G&S. We inspire action, drive business growth for our clients, and help innovative companies change the world.
Exploring Modern Journalism, AI, and Media Relations with Greg Galant
Journalism is going through a transformation, especially in the habits and strategies that had been the status quo. As a result, building relationships in journalism has become more challenging. The media landscape is rapidly evolving, propelled by AI, social media, and remote work.
In our latest Building Brand Gravity episode, Chief Growth Officer Stephen Halsey sits down with Greg Galant, CEO of Muck Rack, who shares insights on the importance of PR professionals, use cases of AI in journalism, and much more.
Listen where podcasts are available: www.gscommunications.com/building-brand-gravity/
In our latest Building Brand Gravity episode, Chief Growth Officer Stephen Halsey sits down with Greg Galant, CEO of Muck Rack, who shares insights on the importance of PR professionals, use cases of AI in journalism, and much more.
Listen where podcasts are available: www.gscommunications.com/building-brand-gravity/
Просмотров: 9
Видео
The Specifics Matter: Reinforcing Credibility in a Multi-Stakeholder Environment
Просмотров 112 месяца назад
Half of the world is heading to the polls this year, making it the most significant election year ever witnessed. However, amidst geopolitical unrest, polarization, and divisiveness, these circumstances bring forth substantial challenges in managing data and information. How can you determine if your organization is adequately prepared to tackle them? On the latest episode of Building Brand Gra...
Yes, We’re All Creative. Creativity as a Catalyst for Growth and Innovation
Просмотров 192 месяца назад
For enterprise organizations, it’s easy to fixate on success and outcomes at the expense of wonder and creativity. But focusing on the “what” of it all without paying as close attention to the “how” or “why” aspect of the process is leaving serious money on the table-and failing to cultivate a culture of creativity within your team. Host Anne Green speaks with Natalie Nixon, Creativity Strategi...
Communicating in a VUCA World: Insights for the Evolving Advanced Manufacturing & Energy Industries
Просмотров 513 месяца назад
In this episode of “G&S Inside Story,” Beth Smith and Josh Laster delve into the macro trends that are impacting B2B communications in 2024, and the complexities of communicating in a world characterized by volatility, uncertainty, complexity, and ambiguity (VUCA).
Cultivating Inclusion: The Business Case & Beyond
Просмотров 424 месяца назад
In 2020, the term DE&I, or Diversity, Equity and Inclusion, became part of corporate culture. Diversity executives were being hired across industries and companies large and small pledged to diversify workforces and take inclusion seriously. Fast forward to now, in an uncertain economy and a downturn for the media and tech industries, DE&I leaders and initiatives were the first to be cut. On th...
How AI Shook the Foundations of Ethics and Industry in 2023
Просмотров 996 месяцев назад
From the rise of ChatGPT to conversations around job security across Hollywood and beyond, #AI has been everywhere. On the season finale of Building Brand Gravity, G&S CEO-Elect Anne Green and Digital Growth Director Kyle Turner discuss the year in generative AI - breaking down where the tech is today, how #marketing #communications professionals can capitalize on its growth, and the focus busi...
Luke Lambert's Lessons in Leadership: Culture, Values and Client Service
Просмотров 316 месяцев назад
Luke Lambert is the outgoing President and CEO of G&S Communications. As he prepares to move on from this post, he recounts his career beginnings in PR and journalism and his natural pivot into management. Anne Green, co-host of Building Brand Gravity (and Luke’s successor as G&S CEO) invites him for a chat on agency #leadership, cultivating culture, championing DE&I in the #communications indu...
Balancing Tradition and Technology in Agriculture Marketing
Просмотров 257 месяцев назад
The advancements in digital #marketing from just 5 years ago to now are staggering - even in industries that tend to be overlooked as purveyors of the space. #Agriculture has had a complete makeover post-pandemic, and therefore so has the marketing around it. On the latest episode of the Building Brand Gravity podcast, Digital Growth Director Kyle Turner sits down with Rosalyn Moore, Marketing ...
G&S Inside Story: Unlocking Success in Advanced Manufacturing Through Messaging
Просмотров 367 месяцев назад
In this episode of "G&S Inside Story," Katie Weaver and Sara Pardys embark on a journey into the world of advanced manufacturing, shining a spotlight on the pivotal role of messaging in a complex and ever-evolving industry.
Inclusive Innovation: Can AI Narrow the Digital Divide?
Просмотров 418 месяцев назад
There is no “average user” of digital experiences in our world today. If we can grasp that there is significant nuance beyond current understandings of “ability” and “disability,” can generative #AI help us narrow a digital divide that is far greater than most individuals and organizations perceive? On our latest episode of Building Brand Gravity #Podcast, G&S CEO-Elect Anne Green chats with Ho...
Manufacturing Week 2023: Helping Communicators Navigate Complexities
Просмотров 208 месяцев назад
As we look at the advanced manufacturing space, 2023 has been marked as the "Year of Labor" with unions asserting their influence amid industry transformations driven by #AI, robotics, and #automation. With the constant challenges, how can communicators in the industry address these challenges? On a special edition of G&S Inside Story, SVP Josh Laster and Beth Crisafi Smith dive into the world ...
Lindsay Kaplan of Chief: Inclusive Leadership and Building A Community from Scratch
Просмотров 658 месяцев назад
Community building in today’s social climate comes with a host of considerations, perhaps more than ever. Social media provides the baseline, but it’s a relatively disconnected community we’ve come to take for granted. However, community is still the foundation upon which brands and individuals create connections. In this Building Brand Gravity podcast episode, Digital Growth Director Kyle A. T...
Growing Up Coldwell Banker: David Marine On 22 Years of Brand Building
Просмотров 1258 месяцев назад
In the latest episode of our G&S podcast, Building Brand Gravity, principal and incoming CEO Anne Green interviews Coldwell Banker Chief Marketing Officer David Marine, who shares insights on two decades of experience at Coldwell Banker, thoughts on the concept and evolution of branding, and smart advice for those looking to build a career in marketing.
Building Brand Gravity: The Ethics of Generative AI with Kim Sample and Mark McClennan
Просмотров 38Год назад
Building Brand Gravity: The Ethics of Generative AI with Kim Sample and Mark McClennan
Investing in the Future: How Advanced Manufacturers can win by Doubling Down on ESG
Просмотров 34Год назад
Advanced manufacturers have a lot on their minds in 2023. Challenges both big and small, from fighting inflation, managing supply chains, maintaining their workforce, and staying connected to their customers, these factors can make it pretty appealing to push your ESG commitments to the backburner in favor of more urgent issues. In this episode of G&S Inside Story, our own Beth Smith, and Josh ...
What You Need to Know About Crisis Management w/ Dr. Lashonda Eaddy Ph.D.
Просмотров 28Год назад
What You Need to Know About Crisis Management w/ Dr. Lashonda Eaddy Ph.D.
How Do You Shaping How Your Organization is Perceived in the World?
Просмотров 16Год назад
How Do You Shaping How Your Organization is Perceived in the World?
Journey to a Career in Marketing Communications: Insights from Young Black Professionals
Просмотров 43Год назад
Journey to a Career in Marketing Communications: Insights from Young Black Professionals
Cultivating & Empowering Black Talent in Marcomms & Advertising: A Conversation with Dr. Osei Appiah
Просмотров 20Год назад
Cultivating & Empowering Black Talent in Marcomms & Advertising: A Conversation with Dr. Osei Appiah
Reshaping The Future: Home & Building Podcast
Просмотров 412 года назад
Reshaping The Future: Home & Building Podcast
Reshaping the Future - Financial Services PR Week Podcast
Просмотров 353 года назад
Reshaping the Future - Financial Services PR Week Podcast
Asian American and Pacific Islander Heritage Month: First Generation American Experience
Просмотров 593 года назад
Asian American and Pacific Islander Heritage Month: First Generation American Experience
Women’s History Month Vlog Series: Working Moms During the Pandemic
Просмотров 1143 года назад
Women’s History Month Vlog Series: Working Moms During the Pandemic
Women’s History Month Vlog Series: Living Single in NYC During the Pandemic
Просмотров 1103 года назад
Women’s History Month Vlog Series: Living Single in NYC During the Pandemic
PRWeek Webcast: Reshaping the future… in an ever-changing present
Просмотров 453 года назад
PRWeek Webcast: Reshaping the future… in an ever-changing present
60 Seconds with Whitney Fincannon, G&S Art Director
Просмотров 673 года назад
60 Seconds with Whitney Fincannon, G&S Art Director
Promo`SM
What a great episode!
Dude’s a scam. Won’t even pay his employees.
Love da vids 👍
☀️ "Promo SM"
Afghanistan City Kandahar
Afghanistan City Kandahar
So this is the idiot liar working with the Islamic Muslims
So amazing! WTG G&S!